[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.viapro.sk\/vyhody-online-marketingu\/#Article","mainEntityOfPage":"https:\/\/www.viapro.sk\/vyhody-online-marketingu\/","headline":"V\u00fdhody online marketingu","name":"V\u00fdhody online marketingu","description":"Ak je n\u00e1\u0161 marketing premyslen\u00fd a rovnako tak preveden\u00fd, m\u00f4\u017ee n\u00e1s \u010daka\u0165 pr\u00edjemn\u00fd \u00faspech v podobe zisku a svetlej bud\u00facnosti v \u010dinnosti, do akej sme sa pustili. Mo\u017eno ani netreba dod\u00e1va\u0165, \u017ee dnes je cie\u013eom mnoh\u00fdch \/v\u00e4\u010d\u0161iny\/ podnikate\u013eov internet. Nemus\u00ed sa jedna\u0165 len o \u010dinnos\u0165 spojen\u00fa s internetov\u00fdm servisom \u010di slu\u017ebami, ale weby ako aj […]","datePublished":"2025-03-01","dateModified":"2023-04-26","author":{"@type":"Person","@id":"https:\/\/www.viapro.sk\/author\/#Person","name":"","url":"https:\/\/www.viapro.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2b882a21216b34ba28e79730eea9356b725e9a0bf9885ae3bedd792ae606fb10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2b882a21216b34ba28e79730eea9356b725e9a0bf9885ae3bedd792ae606fb10?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"viapro.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.viapro.sk\/wp-content\/uploads\/img_a286803_w16532_t1523553909.png","url":"https:\/\/www.viapro.sk\/wp-content\/uploads\/img_a286803_w16532_t1523553909.png","height":0,"width":0},"url":"https:\/\/www.viapro.sk\/vyhody-online-marketingu\/","about":["Podnikanie"],"wordCount":384,"articleBody":"Ak je n\u00e1\u0161 marketing premyslen\u00fd a rovnako tak preveden\u00fd, m\u00f4\u017ee n\u00e1s \u010daka\u0165 pr\u00edjemn\u00fd \u00faspech v podobe zisku a svetlej bud\u00facnosti v \u010dinnosti, do akej sme sa pustili. Mo\u017eno ani netreba dod\u00e1va\u0165, \u017ee dnes je cie\u013eom mnoh\u00fdch \/v\u00e4\u010d\u0161iny\/ podnikate\u013eov internet. Nemus\u00ed sa jedna\u0165 len o \u010dinnos\u0165 spojen\u00fa s internetov\u00fdm servisom \u010di slu\u017ebami, ale weby ako aj soci\u00e1lne siete m\u00f4\u017eu posl\u00fa\u017ei\u0165 na oslovenie ve\u013emi \u0161irokej verejnosti a vlastne ako tak\u00e1 v\u00fdhodn\u00e1 a efekt\u00edvna propag\u00e1cia \u010di reklama. Ako sa l\u00ed\u0161i online marketing oproti tomu „tradi\u010dn\u00e9mu“, respekt\u00edve ak\u00e9 m\u00e1 v\u00fdhody?Ako som u\u017e nazna\u010dil, prvou a zrejme najv\u00e4\u010d\u0161ou v\u00fdhodou je jeho dosah verejnosti. Internet a webov\u00e9 str\u00e1nky \u010di aj spomenut\u00e9 soci\u00e1lne siete sp\u00e1jaj\u00fa v podstate v\u0161etk\u00fdch \u013eud\u00ed a je takmer jedno, odkia\u013e poch\u00e1dzaj\u00fa. Forma online m\u00e1 t\u00fato obrovsk\u00fa v\u00fdhodu, ktor\u00e1 n\u00e1m umo\u017e\u0148uje informova\u0165 \u013eud\u00ed, n\u00e1js\u0165, \u010di oslovi\u0165 potencion\u00e1lnych z\u00e1kazn\u00edkov bez toho, aby sme sa s reklamou \u010di propag\u00e1ciou museli orientova\u0165 iba lok\u00e1lne. Napr\u00edklad forma reklamy v podobe let\u00e1kov \u010di inzer\u00e1tov v ur\u010dit\u00fdch novin\u00e1ch, alebo inform\u00e1cia v podobe mestsk\u00e9ho rozhlasu m\u00e1 iba svoj ur\u010dit\u00fd lok\u00e1lny dosah. M\u00f4\u017ee by\u0165 s\u00edce dosta\u010duj\u00faci, ale internet n\u00e1m predsalen otv\u00e1ra v\u00e4\u010d\u0161ie, zrejme i z\u00e1bavnej\u0161ie a r\u00fdchlej\u0161ie mo\u017enosti.Pokia\u013e chceme oslovi\u0165 konkr\u00e9tnu, teda cie\u013eov\u00fa skupinu, je to op\u00e4\u0165 trochu rozdiel. Cestou tradi\u010dn\u00e9ho marketingu by sme museli osobne h\u013eada\u0165 a nav\u0161t\u00edvi\u0165 len ur\u010dit\u00e9 miesta, v ktor\u00fdch sa dan\u00e9 cie\u013eov\u00e9 skupiny naj\u010dastej\u0161ie sch\u00e1dzaj\u00fa. Online, elektronick\u00e1 podoba t\u00fato pr\u00e1cu sprav\u00ed za n\u00e1s. Nav\u0161t\u00edven\u00edm soci\u00e1lnych siet\u00ed m\u00f4\u017eeme spravi\u0165 ur\u010dit\u00e9 ankety, z ak\u00fdch n\u00e1sledne\u00a0 automaticky vznikaj\u00fa \u0161tatistiky. Tieto \u0161tatistiky vyu\u017eijeme k v\u00fdberu vhodnej skupiny, ktor\u00fa potom m\u00f4\u017eeme oslovi\u0165, ale vznikne n\u00e1m aj ur\u010dit\u00e1 n\u00e1poveda, ak\u00fdm \u0161t\u00fdlom by sme mohli na\u0161u \u010dinnos\u0165 orientova\u0165, respekt\u00edve ako ju vylep\u0161i\u0165 a \u010do najlep\u0161ie doty\u010dnej skupine spr\u00edstupni\u0165, aby ju zaujala.\u00a0                                                                                                                                                                                                                                                                                                                                                                                        3.7\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"V\u00fdhody online marketingu","item":"https:\/\/www.viapro.sk\/vyhody-online-marketingu\/#breadcrumbitem"}]}]